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Merijn te BooijGM, Workforce Engagement ManagementGenesys

As the GM for all things related to workforce engagement, I lead the global BU building and delivering disruptive and innovative solutions to help our customers drive Experience as a Service. Responsible for setting the company’s technology vision in this field, translate product strategy into go-to-market strategies and drive continued business growth and brand awareness.

I began my Genesys career in 2000 as a sales consultant for our Europe, Middle East, and Africa region, based in the Netherlands. During my tenure I have served in many different roles. I held leadership positions in our professional services team; I created and led our global Business Consulting team; and in 2009 I moved to the USA to focus on leading our product management team and innovation initiatives.

Having managed contact center operations for the Dutch Automobile Association, the ANWB, in the Netherlands, prior to joining Genesys, my previous and extensive hands on experience with customer experience solutions has contributed to my success and deep connection to our product and how it impacts our customers -- and, as important, their customers.

Although I am a self-professed customer service junkie, I also have a master’s degree in international law from the Rijksuniversiteit Utrecht in the Netherlands. I specialized in the Law of War which is a surprisingly handy specialization every once in a while.