Sabina Onwuka is a multi award winning customer experience consultant, strategist, keynote speaker, and industry judge, with 25 years of hands on leadership across financial services and the public sector. Recognised among the Top 50 Women Shaping the Future of Customer Experience in 2024, and a finalist for Women in CX Leader of the Year 2025, Sabina has built a reputation as a catalyst for transformative, people centric service delivery.
Currently serving as Head of Customer Services for the London Borough of Barking and Dagenham, Sabina has led major operational transformations. Her most recent achievement involved implementing an inclusive speech analytics and AI platform. This innovation dramatically improved support for vulnerable residents, enabling the council to proactively identify individuals in need, respond with empathy and urgency, and enhance overall accessibility.
Sabina’s leadership is defined by combining digital innovation with deep human insight. She successfully transitioned her service teams from traditional office based setups to fully remote, cloud enabled operations, while embedding psychological safety, fostering motivation, and empowering employees to elevate customer interactions.
A passionate coach and mentor, Sabina brings creativity, operational rigor, and a genuine desire to exceed expectations. Her ethos bridges technology and compassion, making her a standout voice in ethics driven CX.