Etie has over 20 years of experience building & scaling technology-led organizations. He was the founder & CEO of Payment Revolution, acquired by ShopKeep Inc. where he was the CRO. ShopKeep was later acquired by Lightspeed Commerce Inc. (NYSE:LSPD). His next goal is to revolutionize messaging in the CX space at Loris, and believes machine learning paired with human judgment is the future of customer support.