AI is transforming the contact center landscape—but the real power lies in the data organizations already possess. In this fast-paced session, Matt McKernan, SVP Americas at Content Guru, explores how consolidating customer data across channels unlocks actionable insights that drive loyalty, efficiency, and growth. Rather than waiting for the next wave of AI innovation, businesses can start delivering proactive, personalized experiences today by connecting the dots across every interaction and touchpoint. Discover how omni-data is the foundation for real AI success in the contact center. 3 Key Takeaways: Why omni-data is essential to making AI work in real-world contact center environments. How to break down data silos and create a unified customer view across channels. Ways to turn existing data into value—driving better CX outcomes without needing new tech investments.