So much has changed in the world of customer experience. For years, convenience has been the undisputed focus of most CX professionals – by saving the customer time and reducing effort, we earn their loyalty. While this is certainly still true, there is another disruptive evolution on the horizon. Something that customers consider more important than even their time. Their core beliefs. Enter "mission-driven CX." This is the principle that customers are going to do business with organizations that actively embody the core values most important to them. Organizations must take a bold stance to embody a unique identity and attract "their tribe" to them. This eye-opening session will present a step by step plan to develop a more purposeful CX and enhanced customer loyalty.