Saying "thank you" to the customers that support your business is a necessary component to customer service. Customers that feel heard, valued and appreciated will stay your customer, write positive reviews and tell everyone about your company. Customer appreciation has the power to create a ripple effect that can boost positivity for the entire company - agents and customers alike. The expression of gratitude can increase our well-being and contributes to a company culture where people come first. But, how do you show appreciation to your customers outside of just a "thank you"? In this session, you'll learn how to build your own Customer Appreciation Program that will surprise and delight customers on a whole new level without costing a lot of money.