If you want to influence executives to buy-in to your CX initiatives, then you need a deep understanding of their values, goals, and motivations. Traditional stakeholder analysis only focuses on a person's extrinsic motivations, importance, and influence, which often leads to unpredictable results. In this interactive workshop, you'll learn an empathetic approach to stakeholder analysis, practice the method on a real stakeholder, and discuss your new insights with your peers.

WARNING: The concepts introduced in the workshop may change the way you approach corporate leadership forever.