Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. What if everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It’s time to innovate the way you innovate. During this interactive keynote, you will discover that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. This educational experience brings to life the concept in Stephen Shapiro’s latest book: “Best Practices Are Stupid.”

Learn why…

• you should hire people you don’t like. Bring the right mix of people to unleash your team’s full potential.
• asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers.
• you don’t want to think outside the box. In fact, you want to find a better box. Instead of giving your employees a blank slate, provide them with well-define parameters that will increase their creative output.
• failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.